Product concept

HYALURONIC ACID

Hyaluronic acid is one of the fundamental components of human connective tissues. It strengthens skin, helps maintain its shape, keeps it moisturised and uniform and defends it from the ravages of time. A lack of this acid weakens the tissue and promotes the formation of wrinkles and skin imperfections. With the passage of time, the concentration of hyaluronic acid in skin gradually declines and this inevitable reduction, along with other factors, is responsible for skin ageing.

Interest in this molecule has grown enormously in recent years because of its excellent performance in the anti-aging sector, its successful use in ophthalmic surgery and as a therapeutic principle in certain cases of degenerative arthropathy.

Due to its ability to absorb and retain large quantities of water (it fights against IWL i.e. imperceptible water loss), hyaluronic acid is capable of maintaining the correct amount of moisture in skin even under conditions of very low outdoorhumidity.

Due to the particular coiled structure of the polysaccharide chain, hyaluronic acid allows for large quantities of water to be trapped within the three-dimensional domain of the polymer. Thus, when applied to skin, it restores the correct quantity of hydration by physiologically slowing down the water evaporation process. This moisturising action influences the mechanical properties of keratin that protects skin and makes it more flexible and elastic.

The film-forming action performed by hyaluronic acid moisturises large areas of skin with prolonged effects lasting from 6-8 hours, well beyond what can be obtained from traditional preparations.

ORIGIN

If the villagers of Yuzurihara in Japan (also known as the “village of long life”) have the longest life expectancy known today, it is because their bodies are able to maintain a steady quantity of hyaluronic acid over time (alsothanks to a very particular diet). Usually, this quantity decreases in the body with age, resulting in ageing of the skin and joint or eye problems.

Unlike common current practices, we have chosen a production process that does not involve the exploitation of animals. Hyaluronic acid is usually extracted from the vitreous humour of the  ox eye, shark skin or rooster crest.

Our biotechnological production process instead involves the fermentation of yeast that naturally produces hyaluronic acid and thus has the highest coefficient of purity available in the market, without any residual solvents and impurities.

This procedure has been known of for thousands of years. We have found it mentioned in some  Mesopotamian manuscripts dating back to 5000 BC, in their description of the production of alcoholic beverages and bread.